'…blaming “the media” for getting it wrong is no solution either any more. We are all the media.'
for…the kinds of companies who make Snuggies and ShamWows—the Graveyard is primetime. It’s dirt-cheap media space. It’s highly efficient for testing products and messaging against targeted consumer segments. It’s the perfect perch for Perfect Polly, the plastic parakeet with a swiveling head and a chirp like a 1980s car alarm…And it’s pretty much the only timeslot socially acceptable for the UroClub, a nine iron golf club that doubles as a portable urinal.These products certainly put the “fringe” in Post Late Fringe. It boggles the mind that anyone would want to buy them. But they’re serious business.