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June 14th, 2012
thesmithian
Zoom Frito-Lay North America president Tom Greco recently cited a “bifurcation” of American snack eaters, a remark that the company’s chief marketing officer summarized as “the rich are getting richer and the poor are getting poorer”…this is the first time the head of a huge consumer goods company has basically admitted that 1) the middle class is on its way to being kaput and that 2) marketing plans should address that economic reality. more, from “Decide Now: Are You Neiman Marcus or Walmart?

Frito-Lay North America president Tom Greco recently cited a “bifurcation” of American snack eaters, a remark that the company’s chief marketing officer summarized as “the rich are getting richer and the poor are getting poorer”…this is the first time the head of a huge consumer goods company has basically admitted that 1) the middle class is on its way to being kaput and that 2) marketing plans should address that economic reality.

more, from “Decide Now: Are You Neiman Marcus or Walmart?

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corporations economics food frito-lay marketing neiman marcus north america retail the middle class tom greco united states walmart advertising
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