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September 11th, 2012
thesmithian
Zoom …when rap broke through in the ‘80s, advertisers were at the ready. “Part of the appeal seems to have been that a good deal of information could be imparted by rapping the lyrics,” Taylor writes. Russell Simmons notes that the use of hip-hop in commercials wasn’t selling out, because “being a starving artist is not that cool in the ghetto.” By the time Run-DMC nabbed a sportswear line after releasing “My Adidas” in 1987, Adidas had already been slipping them shoes for years. more.

…when rap broke through in the ‘80s, advertisers were at the ready. “Part of the appeal seems to have been that a good deal of information could be imparted by rapping the lyrics,” Taylor writes. Russell Simmons notes that the use of hip-hop in commercials wasn’t selling out, because “being a starving artist is not that cool in the ghetto.” By the time Run-DMC nabbed a sportswear line after releasing “My Adidas” in 1987, Adidas had already been slipping them shoes for years.

more.

39 notes
rap hip hop books lit capitalism nonfiction lyrics music russell simmons run-dmc adidas marketing advertising timothy d. taylor
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