'…remember that the early days of the internet were driven by counterculture figures who indulged in psychedelic drugs and saw computer technology as a mind-expanding, salvific force. They valued cooperation, sharing, liberation from governments and corporations. Information sharing and openness were built into the protocols of the internet.But they rejected commercialism and profit motives. In their early days, the CEOs of Google and Facebook rejected advertising and commercialism. This didn’t last long…'