…That many people like it and enjoy it? That it brings pleasure to a broad audience? Does it merely mean that you don’t have to be an expert in anything in particular to enjoy it? Because while commonality and popularity may be a feature of plenty of artless junk, they are also a feature of plenty of artful creative work of the most traditional kinds, from Mozart to Shakespeare. They’re also easy to identify in plenty of vibrant, heartening culture from more modern traditions like soul music and stand-up comedy. The problem with popularity is not that only awful things are popular or that “the masses” can’t tell the difference; it’s the wrongheaded philosophy that only popular things are perceived to be good, or the practical problem that arises when only popular things can survive. A statement that something is “fine for the masses” or “made for the masses” could simply mean it’s of high quality and accessible, which should be a good thing, or could mean it’s facile and uncreative, in which case what’s wrong with it is that it’s facile and uncreative, not that there exists somewhere a teeming zombie horde of undifferentiated pasty-faced morons waiting to snap it up.