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May 15th, 2013
thesmithian

Hyundai is…putting Bob Marley’s “Three Little Birds” in an ad for its Assurance Connected Care in-car customer-service program…the late reggae icon’s music is…infrequently licensed for ads. The automaker is also sponsoring a remixed version (done by Bob’s son Stephen Marley and DJ/producer Jason Bentley) of Marley’s Legend album, which features the song, and a three-minute documentary about the remix project.

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April 12th, 2013
thesmithian

‘The NHL announced its gay athletes initiative…while rumors…swirl that the NFL is readying for its first…’

…and maybe second, third and fourth—out player. It seems that the culture of professional sports is in the early stages of a historic change, and sponsors are ready to cash in.

more.

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