>

June 4th, 2014
thesmithian

…2014 World Cup is first to be played after the release of the results of the 2010 US census, which signaled how important it had become to step up marketing to Hispanic Americans.

more.

May 17th, 2014
thesmithian

“I think of towns…where Red Lobster is sometimes the only seafood restaurant, and a place older people and families go to either regularly or for special occasions…Whether you think chain restaurants are good or bad, when they close, it leaves a hole in people’s lives. Who’ll miss a Red Lobster? That was the (partly rhetorical) question my agent asked me when I told him I was writing about one. The answer, I found out, is lots of folks—both people who work there and people who eat there.”

Stewart O’Nan, reacting to the news that Red Lobster is being sold.

Both Olive Garden and Red Lobster have been losing customers in recent years, even as they changed their menus and marketing campaigns to win back business. Part of the problem is the growing popularity of places like Chipotle and Panera…

more.

April 7th, 2014
thesmithian

White House lawyers have spoken with officials at Samsung about the selfie that Red Sox player David Ortiz snapped this past week with President Obama…

more.

February 17th, 2014
thesmithian
Today the word [‘green’] describes a set of prescribed, mostly consumerist actions: buy local, organic and fresh; go vegan; eat in season; skip the elevator, take the stairs. ‘Green’ has come to mean shopping at Whole Foods and possessing a Prius. Meanwhile, leading corporate polluters like BP and ExxonMobil place commercials on CNN advertising their ‘green’ practices. It should come as no surprise, then, that ‘green’ lifestyles don’t resonate with low-income communities…
February 2nd, 2014
thesmithian

The Sapeurs are a group of gentlemen…from Brazzaville, the capital of the Republic of Congo. Guinness’ marketing director for Western Europe set out to tell a different  story of the  Congo…

[it has over a million views].

December 24th, 2013
thesmithian

'While closer scrutiny of the NSA is necessary and needed, we must apply equal pressure to private corporations to ensure that seemingly harmless targeted mail campaigns and advertisements do not give way to insidious and dangerous violations of personal privacy.'

more.

December 16th, 2013
thesmithian

…with $500 million of advertising spending now in the pipeline. Insurers think [the Affordable Care Act] is going to work…some people will see this as bad news…

…Obamacare is just going to add to insurer profits! And it will indeed make money for the likes of Aetna and Wellpoint. In an ideal world, this wouldn’t be happening: single payer would clearly have been a better system. But it wasn’t going to happen. This was the health reform we could get—and when it works, as the big money now believes it will, it’s going to make a huge, positive difference to millions of lives.

more.

December 5th, 2013
thesmithian

Putting a Sikh in a turban in a fashion ad, especially one recognized in fashion and art circles like Waris Ahluwalia, is a creative way to grow potential markets. Gap’s response to the defaced ad was even better.  

more.

Loading tweets...

@danamo

Likes

culture is politics. politics is culture.
[beta]

Networks

Following