While the NFL preaches patience/temperance, a new exec MBA program at George Washington University—the first…designed especially for pro football players—takes the opposite approach. Called STAR, an acronym for Special Talent, Access, and Responsibility, the program treats entrepreneurial inclinations not as a frailty to be reined in but as a weapon to be honed and deployed.
We now know the scientific link between routine football plays and permanent brain damage. In the past 18 months, the owners of three different leagues locked out members of four different unions (National Football League players, National Basketball Association players, NFL referees, National Hockey League players). Penn State coaches and administrators protected an alleged child rapist. Sports fans are more likely than ever to understand that their ultimate escapist fantasy isn’t really all that escapist.
‘What would a futurist predict about the NFL, thinking out to thirty or so years from now?’
The League has advantages. It looks good on screens. Its fantasy leagues speak to its social media and fan participation potential. It has speed, drama…and impact. Yet its disadvantages are many more. It requires physical sacrifice by players—including very young, amateur players—in ways that baseball, basketball, and soccer do not. And football does not speak to the future’s demographics or globalized communications technology, which are likely to include a speeding up of interconnected transnational culture—a sports commons. Soccer already has a passionate worldwide audience, as does basketball…Baseball has lucrative regional constituents…
more at The New Yorker.